What is Retargeting?
Retargeting is all about converting visitors to your website into customers. Your website probably has thousands of visits per week and you maybe get a few leads from those visits. Do you know that the average consumer looks at more than ten websites while researching and looking for a service or product? Why not advertise to these prospects while you can?
Retargeting works by installing a pixel onto your web pages so that you can “follow” your customers around the web showing them ads as they browse their favorite web sites. Retargeting is a great way to keep reaching customers who have expressed an interest in your product or business, but have not turned into a lead.
Not everyone will convert the first time they are on your website, in fact, only about 2% of visitors convert the first time they visit a website. Why not remind them of their interest, and create a second chance to attract an inquiry or sale?
You can even target prospects based on pages they’ve visited by using a special ad designed to reflect their specific area of interest, or by offering, for instance, a special discount or sale price on a particular product they viewed.
Contact Target Digital Solutions today for a free consultation on how we can help you get a second chance to make a first impression with a Retargeting campaign.