WHAT ARE PAY-PER-CLICK ADS

Pay-Per-Click, PPC for short, is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. If you have ever noticed the ads that appear alongside Google search results and other search engines, then you are familiar with PPC ads. By utilizing keywords and other contextual targeting strategies, pay-per-click advertisements target people who actively searching for similar products and services you offer. By placing them conveniently at the top of the search page, your ad will be one of the first results someone sees and you will only be charged for that placement when viewers click on your ads.