OVER THE TOP (OTT)
OVER THE TOP ADVERTISING WITH OVER THE TOP RESULTS.
WHAT IS OVER THE TOP ADVERTISING
Video is the most powerful tool to get your message to your ideal audience. OTT, refers to “Over the Top” which is any streaming service that delivers content online. The service is delivered “over the top” of another platform, hence its’ name.
Before OTT, businesses would advertise with cable networks and those cable providers would be responsible for the program supply. With streaming services like Hulu, Roku and Netflix available, the viewer is in control of the programming and the cable provider supplies the internet connection.
OTT is a newer advertising channel and because it is new, there is incredible room for growth as more people sign-up for online only television.
OVER THE TOP STATS ABOUT OTT
65.3M US HOMES HAVE AN INTERNET ENABLED DEVICE CAPABLE OF STREAMING CONTENT TO THE TV, ACCOUNTING FOR 59% OF THE TOTAL POPULATION.
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