Digital News

Why Are Frequency Caps and Conversions So Important?

 By Megan Malone Digital Marketing, Online marketing, Remarketing, Retargeting   Retargeting, also sometimes referred to as remarketing, is a form of digital advertising that can help you keep your brand in front of bounced traffic after they leave your website. A visitor goes to your website, you drop a cookie on the...

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Household IP Targeting: Direct Mail For The Internet

By Dana Bojcic Cool Tools, Digital Marketing, Household IP Targeting, Uncategorized Comments Off on Household IP Targeting: Direct Mail For The Internet   The mail arrives daily in the usual way, but the mail that makes it into my house depends solely on who brings the mail from the mailbox.  While everyone usually brings...

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