Why Are Frequency Caps and Conversions So Important?

 By Megan Malone Digital Marketing, Online marketing, Remarketing, Retargeting   Retargeting, also sometimes referred to as remarketing, is a form of digital advertising that can help you keep your brand in front of bounced traffic after they leave your website. A visitor goes to your website, you drop a cookie on the person, and then follow that person around the web and show your ad to that person until they come back to your website and convert. For most websites, only 2%...

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Household IP Targeting: Direct Mail For The Internet

By Dana Bojcic Cool Tools, Digital Marketing, Household IP Targeting, Uncategorized Comments Off on Household IP Targeting: Direct Mail For The Internet   The mail arrives daily in the usual way, but the mail that makes it into my house depends solely on who brings the mail from the mailbox.  While everyone usually brings in the bills, the rest is dependent on who physically carries the mail from the box to the counter.  Currently I’m tossing anything from car dealerships (my husband is always...

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