DIGITAL MARKETING: ADVERTISING OF THE FUTURE

As technology has evolved, so has the way businesses marketing their goods and services. Thanks to this evolution, digital marketing is now the most used way to market goods and services.

 Digital marketing is a term heard often but few know what it all includes. To put it simply, digital marketing is all advertising activities that utilize digital devices and the data gathered on those devices. It isn’t surprising that digital marketing has become essential for every business, given the fact that 85% of adults in the United States use a smartphone.

Before we dive into the most used types of digital marketing, you must understand that there has never been a one size fits all approach to marketing. Majority of businesses utilize a multi-channel approach when creating their digital marketing strategy that still includes traditional forms of marketing.

At Target Digital Solutions, we specialize in a variety of different digital marketing tactics to help our clients receive maximum benefits from the new future of marketing.

Social Media Marketing

82% of the United States population has a social media profile, so it only makes sense to utilize social media marketing to reach your ideal clientele. From Facebook to Instagram, Snapchat to TikTok, social media marketing is just beginning to gain traction and is not going anywhere anytime soon.

Just like marketing, social media isn’t one size fits all either. Each platform has different features, purposes and requires strategy. But the beauty of social media marketing is that you have the option to market your brand or business online for free or you can improve your reach by paying for advertising on multiple platforms. Most common social media marketing platforms are Facebook, Instagram, Snapchat, Twitter, TikTok, YouTube and Pinterest.

For our clients, we help them create the perfect social media strategy to have them connect with the right audience. We take the guess work out of social media advertising, so you receive the most return on your investment.

Targeted Display Ads

Targeted display ads are not new to the marketing world, however being able to view them on devices like a smartphone or tablet is. Display ads capture your audience’s attention in seconds and helps create brand awareness and curiosity with eye-catching graphics and call to actions.

For example, maybe you have found yourself scrolling your favorite website and have seen an advertisement at the top or the bottom of your favorite television streaming service or while playing a smartphone game. Those are “display ads” and are viewable on thousands of websites and apps.

This ad typically has a call to action that drives the user clicks on the ad and it will typically connect them to a website or landing page of the brand’s choice.

This specific marketing channel is growing in popularity because they can be seen on an array of devices 24/7 and target a specific audience and demographics through behavioral attributes. When creating your perfect marketing strategy, target display ads and the ways they are placed is a marketing channel you will want to investigate.

Geofencing + Local Ads

Every business wants their maximum return on investment when it comes to marketing. That is where geofencing comes into play. This type of conquest advertising is a tactic that is used to target the customers of your competition through SEM, social media, and display ads by using keywords and data collected from those who are actively interested in similar products or services.

Geofencing, also known as “local ads” or “mobile conquesting”, follows your audience with online and offline data and captures behaviors to target or retarget your audience.

Conquest advertising is a great way to have your ads scene by an audience who is actively interested in what you have to offer because they are currently or have recently looked at what your competition has to offer. Most businesses utilize an “omnichannel” approach to serve ads on multiple channels, platforms, and devices.

Search Engine Operations (SEO)

Search Engine Operations, most known by its’ acronym SEO, is a great and effective way to help your potential customers and clients find you!

SEO increases the quality and quantity of traffic to your website through organic search engine results.

SEO works by having keywords embedded in the text of your website that show up in ranking of the search engine, so when potential customers or potential clients search terms, your website shows as a result.

So, in a nutshell, SEO assists with overall ranking of your website and increases the findability of your brand, products, and services. This is a must have marketing channel in a digital age.

Search Engine Marketing (SEM)

Using SEO will have you seen organically but SEM, search engine marketing, will have you shown above everyone thanks to paid results.

Like SEO, SEM like Google AdWords uses keywords that are associated with your business, brand, products, and services that are optimized to attract new potential customers when they search for similar terms. The biggest key difference between SEM versus SEO, is that by using SEM, your website will come up first every time as a paid for ad spot, above those using organic SEO.

This is an amazing digital marketing tactic that increases find-ability and visibility online and sets you above your competition… literally!

Email Marketing

Email has come a long way since it first began 50 years ago. Yes, email predates the internet!

Email marketing is self-explanatory. It is the use of email to promote a brand, business, service or products while developing relationships with clients, customers and potentials.

Email is one of the leading marketing strategies in use today and can be used for newsletters, company updates, sending deals or general messages on the company’s behalf. The possibilities with email marketing are truly unlimited, which shows why it has withstood the test of time.

Website

Did you know that 48% of website visitors base business credibility off a website’s design? The foundation for all digital marketing strategies begins with a website. A website is like a virtual brick and mortar and will promote your business for you 24/7!

Every business should have a website, even if you do not operate your business online. Having a website is mandatory to utilize digital marketing, since all digital marketing channels will direct people to your website.

Does the content on your website inspire potential clients to visit your store? Is there content to make them stop and stay a while and understand your brand or does it make them want to check out other options?

Having a well thought out website that reflects your business in the best light has become a fundamental business necessity.

Final Thoughts…

Digital marketing is an ever-evolving industry that is constantly changing. New channels are emerging daily, which makes it tricky for brands and businesses to market their products or services themselves. If digital marketing is something your business needs but you do not know where to begin, reach out to Target Digital Solutions today and one of our knowledgeable team members will be happy to answer any questions you might have.

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